TOVIA
SHAPE
TOVIA™
Designed for everyday confidence
TOVIA™ — THE VIRAL JELLY BRA

TOVIA™
The Viral Jelly Bra.

Thoughtfully designed essentials made to support your body, elevate your confidence and simplify the way you feel every day.

Shop TOVIA™ Explore Bras
TOVIA™ LiftJelly Bra
Featured Collection

Lift
Naturally.

Discover TOVIA™ bras designed around support, comfort and confident everyday styling.

TOVIA™ LiftJelly Bra

LiftJelly

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Smooth. Support. Simplify.
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✦ TOVIA™ FREE SHIPPING ON ALL ORDERS Travel light. We'll handle the rest.
✦ Enjoy 10% OFF your first TOVIA™ order MYFIRST10
The Essentials Edit

The Essentials Edit

The finishing touches to your everyday style. Discover Tovia’s curated collection of effortless accessories, designed to add a touch of personality...

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The Comfort Edit

The Comfort Edit

Comfort That Moves With You Tovia is designed for real life. Soft fabrics, effortless support, and thoughtfully designed fits that feel as good as ...

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TOVIA now has

The Viral jelly bra's

TOVIA™ Premium Ticker
Travel light , carry luxe
Designed for women on the go
Luxury without the bulk
Your everyday tote, always within reach
Fold. Clip. Carry. Wherever you go
Travel light , carry luxe
Designed for women on the go
Luxury without the bulk
Your everyday tote, always within reach
Fold. Clip. Carry. Wherever you go
THE TOVIA™ EDIT

Designed for every side of you.

Meet TOVIA™ — thoughtfully chosen essentials designed to bring together comfort, confidence, style and everyday luxury.

THE TOVIA™ PHILOSOPHY

Feel good. Look effortless. Make it TOVIA™.

Explore the collection Your TOVIA™ Essentials
01
The Jelly Edit Lift. Support. Confidence. Discover the TOVIA™ Jelly Bra collection — LiftJelly, CurveJelly, StraplessJelly and Align, designed for different ways to feel supported. Explore the Jelly Edit →
02
The Everyday Edit ToteLoop — Carry beautifully. A foldable everyday tote that keeps practicality effortless while adding a refined touch to your everyday look. Discover ToteLoop →
03
The Personal Edit TOVIA™ Charms — Make it yours. Little details that make your everyday essentials feel personal, playful and unmistakably you. Shop Charms →
04
The Boujee Edit Boujee Sunglasses — Effortlessly bold. Statement eyewear created to finish the look with confidence, attitude and a touch of luxury. Explore Sunglasses →

From supportive essentials to everyday accessories — one TOVIA™ world, made for every version of you.

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TOVIA™ SHIPPING

How Your Order Gets To You

Every TOVIA™ order goes through a careful process before it leaves our hands. Here’s what happens after you place your order.

01

Orders Are Received & Processed

Day 1–2

Your order is received and carefully reviewed by our team. Payment and order details are confirmed before processing begins.

02

Orders Are Picked & Fulfilled

Day 3–4

Your TOVIA™ items are carefully picked from our inventory and your order is prepared for the next stage.

03

Orders Are Packed

Day 4–6

Your order is carefully packed and prepared for handover to our courier partner.

04

Orders Are Given To Aramex

Day 7–8

Your completed order is handed over to Aramex and enters the courier delivery process.

05

Orders Are Shipped Out

Day 8–11

Your order is on its way. Delivery time depends on where you live and forms part of the courier delivery period.

✦

Please note: The timeline above refers to our order processing and dispatch period. Once your order has been handed to Aramex, delivery time depends on your location and courier network.

Got Questions? We've Got You Covered.

Standard shipping typically takes 8-11 business days. Shipping is done via Aramex Store-To-Door. Orders over R1000+ Qualify for Free-Shipping.

TOVIA™ ToteLoop is designed to fold neatly into its attached compact pouch, making it easy to store when you don't need it. Once folded, it can be clipped onto your keys, purse or other essentials so it's always within reach.

Yes. TOVIA™ ToteLoop is designed to be your go-anywhere — perfect for shopping, travel, errands, beach days and everyday use. Simply unfold it whenever you need additional carrying space.

We offer a fast and secure checkout powered by Yoco. You can pay using:

  • Visa
  • Mastercard
  • Apple Pay
  • Google Pay

All payments are securely encrypted and processed to keep your information safe. 

TOVIA™ ToteLoop is designed with a lightweight yet durable construction, giving you a practical tote that can be folded away when not in use while still being ready to carry your everyday essentials when needed.

You can reach us by emailing support@selfstyle.co.za, or by visiting the Contact page in the navigation menu on our website, where you can send us a message directly.

We aim to respond to all enquiries as quickly as possible during business hours.