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4.9 ★ CUSTOMER RATING
★★★★★ 10,000+ SA women switched to this lift bra 🇿🇦
+1.5k

TOVIA™ LiftJelly Bra

TOVIA™ LiftJelly Bra

Regular price R 399.99
Sale price R 399.99 Regular price R 599.99
SAVE 33% Sold out
Finally found a bra that actually feels good all day. I love how it gives me a lifted shape while still feeling soft and comfortable. No wires digging in and it sits smoothly under my clothes.
Megan R. 🇿🇦 Cape Town
✨ Finally - lift without wires. Thousands of SA women are choosing this for a more shaped, comfortable look in everyday clothing.
Find Your Perfect Lift Size
Wire-free lift • Everyday comfort

Match your usual UK bra size below. If you're between sizes, we recommend choosing the larger size for a softer, more relaxed fit.

S
Fits 32–34
32C, 32D, 34A, 34B
M
Fits 34–36
34C, 36A, 36B
L
Fits 34–38
34D, 36C, 38A, 38B
XL
Fits 36–38
36D, 38C
XXL
Fits 38–40
38D, 40C
Product Measurements
Size
Underbust
Cup Height
S
63 cm
28 cm
M
67 cm
29 cm
L
71 cm
30 cm
XL
75 cm
31 cm
XXL
79 cm
32 cm
ⓘ Product measurements are taken manually and may have minor discrepancies.
Designed to gently shape, lift, and support without wires or stiff structure.

Between sizes? Go one size up for a softer, more relaxed fit.

TOVIA™ LiftJelly Bra

Regular price R 399.99
Sale price R 399.99 Regular price R 599.99
SAVE 33% Sold out

Get it between - and -.

Need more accurate sizing? View the full TOVIA™ Jelly Lift Max measurement chart + ×

TOVIA™ Jelly Lift Max

TOVIA™ Jelly Lift Bra · Measurement Chart

Find your best fit using your usual bra size or compare your measurements below. The TOVIA™ Jelly Lift Bra is designed for comfortable, wire-free support with a flexible fit.

Size Guide
Size Band & Cup (SA) Under Bust Over Bust
S 32B, 32C, 32D, 32DD,
34A, 34B, 30E
71–79 cm 84–91 cm
M 34C, 34D, 34DD,
36A, 36B, 32E
76–84 cm 91–99 cm
L 36C, 36D, 36DD,
38A, 38B, 34E
81–89 cm 96–104 cm
XL 38C, 38D, 38DD,
40B, 40C, 36E
86–94 cm 99–109 cm
XXL 40C, 40D, 40DD,
42B, 42C, 38E
91–99 cm 104–112 cm
TOVIA™ Jelly Lift Bra — Product Measurements
Size Underbust Cup Height
S 63 cm 28 cm
M 67 cm 29 cm
L 71 cm 30 cm
XL 75 cm 31 cm
XXL 79 cm 32 cm
How To Measure
Under Bust Measure around your ribcage directly underneath your bust. Keep the measuring tape snug and level.
Over Bust Measure around the fullest part of your bust while wearing a non-padded bra.

Fit Notes

  • We recommend choosing your usual bra size for a comfortable, supportive fit.
  • If you're between sizes, size up for a softer, more relaxed fit.
  • The wire-free design provides flexible everyday support.
  • Measurements are taken manually and may have minor discrepancies.

For the best fit, compare both your usual bra size and your body measurements before choosing your TOVIA™ Jelly Lift Bra size.

Disclaimer — Please Read Before Purchase Important information regarding sizing, hygiene & returns + ×
⚠

Important Purchase & Hygiene Notice

Please Read Before Completing Your Order

For health, hygiene and customer-safety reasons, TOVIA™ Jelly Lift Bras are not eligible for returns or exchanges once purchased.

Please Select Your Size Carefully. As this is a personal-wear garment that comes into direct contact with the body, we are unable to accept returns or exchanges for change of mind, incorrect size selection or fit preference.

We strongly recommend reviewing our TOVIA™ Jelly Lift Max Measurement Chart before placing your order. If you are between sizes, please carefully compare your measurements and choose the size that best suits your preferred fit.

By placing an order for the TOVIA™ Jelly Lift Bra, you acknowledge that you have reviewed the available sizing information and understand our hygiene-related return and exchange policy.

💗 Your girls deserve better

Meet TOVIA™ LiftJelly — the soft, seamless jelly bra designed to give you flattering lift and everyday support without wires, digging, or the usual bra discomfort.

• Soft, flexible feel
• Natural-looking lift
• Smooths under clothing
• Wire-free comfort

The bra you reach for when you want to feel comfortable, supported, and confident — without sacrificing the way your outfit looks.

⏳ Selling fast due to high demand.

View full details
TOVIA™ JELLY LIFT BRA

Designed to Lift.
Made to Feel Invisible.

Sculpting support, effortless comfort and a smooth finish designed to move with you from day to night.

THE TOVIA™ DIFFERENCE

Why shop with us

Thoughtfully designed for comfort, confidence and effortless everyday wear.

01

Lift & Shape

Designed to enhance your natural shape while creating a flattering lifted appearance.

02

Soft & Comfortable

A soft, flexible feel designed for comfortable everyday wear.

03

Smooth Silhouette

A sleek design helps create a clean, smooth finish beneath your favourite outfits.

04

Made to Move

Flexible construction designed to move naturally with your body throughout the day.

Product Details

The TOVIA™ Jelly Lift Bra is designed to give you a naturally lifted look without compromising everyday comfort. Its soft, flexible construction hugs your curves while helping create a smooth, flattering silhouette under your favourite outfits.

Comfort First Soft feel for everyday wear
Flattering Fit Designed to enhance your shape
Everyday Essential Perfect for daily styling
Care Guide
Wash Gentle hand wash recommended Dry Air dry naturally Storage Store flat when possible
THE TOVIA™ DIFFERENCE

Designed for
Real Support.

Thoughtfully designed to give you comfortable support, a flattering shape and a smooth, confident feel every day.

W-Shaped Lift & Support

The unique jelly support structure helps lift and shape from underneath for a naturally enhanced appearance.

All-Day Comfort

Soft and flexible materials provide comfortable support without sacrificing your freedom to move.

Adjustable Straps

Easily customise the fit with adjustable straps designed to give you your preferred level of support.

Smooth Silhouette

A sleek design helps create a smooth finish underneath your clothing for an effortless everyday look.

Secure Hook & Eye Closure

A practical closure gives you a secure fit while making the bra easy to put on and adjust.

“
CUSTOMER LOVE

“I honestly didn’t expect
this much of a difference.”

— Kayla R. 🇿🇦 Verified Customer

TOVIA™ LIFTJELLY BRA

You don't need
more padding.
You need better
support.

Designed to gently lift, shape and support your natural curves while keeping you comfortable throughout the day.

TOVIA™ LiftJelly Bra
✓
Natural-looking lift
✓
Comfortable everyday support
✓
Smooth, flattering shape
TOVIA™ SHIPPING

How Your Order Gets To You

Every TOVIA™ order goes through a careful process before it leaves our hands. Here’s what happens after you place your order.

01

Orders Are Received & Processed

Day 1–2

Your order is received and carefully reviewed by our team. Payment and order details are confirmed before processing begins.

02

Orders Are Picked & Fulfilled

Day 3–4

Your TOVIA™ items are carefully picked from our inventory and your order is prepared for the next stage.

03

Orders Are Packed

Day 4–6

Your order is carefully packed and prepared for handover to our courier partner.

04

Orders Are Given To Aramex

Day 7–8

Your completed order is handed over to Aramex and enters the courier delivery process.

05

Orders Are Shipped Out

Day 8–11

Your order is on its way. Delivery time depends on where you live and forms part of the courier delivery period.

✦

Please note: The timeline above refers to our order processing and dispatch period. Once your order has been handed to Aramex, delivery time depends on your location and courier network.

TOVIA™ LIFTJELLY FAQ

Everything you need to know about TOVIA™ LiftJelly

Clear answers about fit, support, comfort, sizing and everything you should know before ordering.

How do I choose the right size?

We recommend checking the TOVIA™ LiftJelly Measurement Chart before ordering and choosing the size that best matches your measurements. If you are between sizes, consider your preferred level of support and fit.

Will the LiftJelly actually lift and support?

The LiftJelly is designed to gently shape, support and create a naturally lifted appearance. Its supportive construction helps keep everything comfortably in place without relying on heavy traditional padding.

Is it comfortable enough to wear all day?

The LiftJelly is designed with everyday comfort in mind. Its smooth, flexible construction is made to provide supportive shaping while remaining comfortable during normal daily wear.

What if I order the wrong size?

Please check your measurements carefully before placing your order. Because the LiftJelly is a personal-wear item, sizing and fit should be confirmed before purchase. Please refer to our return and exchange policy for the full terms applicable to your order.

Can I return or exchange my LiftJelly?

Due to hygiene and personal-wear considerations, LiftJelly bras are generally not eligible for returns or exchanges for change of mind, incorrect sizing or personal fit preference. Please review our full Returns & Exchanges Policy before purchasing. This does not affect any rights you may have in relation to defective or incorrectly supplied products.

How should I care for my LiftJelly?

Follow the care instructions supplied with your LiftJelly. To help maintain its shape, softness and supportive structure, avoid harsh detergents, excessive heat and rough handling. Allow it to dry naturally and store it in a clean, dry place.

How do I know if my LiftJelly fits correctly?

Your LiftJelly should feel secure and supportive without causing uncomfortable pressure. The cups should sit smoothly against your body, while the band should feel comfortably snug rather than excessively tight. If the fit feels uncomfortable, re-check your measurements against our sizing chart.

Why choose Tovia™

Free shipping

Delivered straight to your door

Secure payments

Safe & protected checkout

Fast dispatch

Orders processed quickly

Easy returns

Simple & hassle-free support